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The Charisma Myth : How Anyone Can Master the Art and Science of Personal Magnetism

The Charisma Myth : How Anyone Can Master the Art and Science of Personal Magnetism

by Penguin Books Ltd

£11.99
MPN9781405990165
Prices updated 18 Jun 2026

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Product Description

THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLERWhat if charisma could be taught?What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works.You'll get both the insights and the techniques you need to apply this knowledge.The world will become your lab, and every person you meet, a chance to experiment. The Charisma Myth is a mix of fun stories, sound science, and practical tools.Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.

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