Twist Museum - London's Home of Illusions

Looking for a high-impact London experience that fits perfectly into your sightseeing plans? Step into Twist Museum, London’s most thought-provoking illusion experience, located on iconic Oxford Street. Featuring 80+ interactive illusions and immersive installations designed to challenge how your brain interprets reality, Twist is not just a collection of optical tricks, it’s a playful exploration of colour, space, sound and perception created in collaboration with artists and neuroscience experts. Twist – The Way I See Things. Walk through immersive environments, step inside large-scale illusions and capture perspective-warping photos you won’t find anywhere else in London. If you’re looking for something different from traditional museums and historic landmarks, Twist delivers a fresh, interactive experience that’s as thought-provoking as it is fun. Perfect for all ages and great for any weather. Book now and experience London with a Twist.