Failure Is Always An Option

The long awaited autobiography from the musical maverick, polymath and Beta Band front man.Selfdestructive pop saboteurs who did it all wrong in all the right ways. Utterly brilliant NMESteve Mason is a Scottish singer songwriter and founding member of the Beta Band. Formed in 1996 the band were quickly embraced in the media as The Next Big Thing and hailed by famous fans from Radiohead to Noel Gallagher. They were an idiosyncratic, selfcontained, selfsabotaging Dadaist counterpoint to the bloated Britpop corpse as it metastasized in the late 90s. The band split in 2004, owing their record label 1.2m.Its a story of youth culture, failure, success, sadness and redemption Steve Mason, August 2025Hardback EditionPrint length 320 pages