Problems in Marketing : Applying Key Concepts and Techniques

Fully revised and updated, Problems in Marketing includes over 50 new problems.This varied and challenging collection of problems has been written as a learning aid to any marketing textbook.The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them.This leads directly to a series of discussion questions to further enhance the application of each problem.Solutions are also available to lecturers by clicking on the companion website logo above.