The Marketing Director's Handbook : The Definitive Guide to Superior Marketing for Business and Boardroom Success Volume 1

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level.In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation.The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems.It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking.It is concise, jargon free and easy-to-read, use and digest.Anecdotes and visuals breathe life into learning points.Chapters are usefully labeled by the type of activity they'll help readers to undertake.It is jam-packed with best practice insights and ideas.Unconventionally, it focuses on practical learning points and not a compendium of case studies.