Browse
Bullshift : How Optimism Bias Threatens Your Finances

Bullshift : How Optimism Bias Threatens Your Finances

by Dundurn Group Ltd

£17.99
MPN9781459750906
Prices updated 18 Jun 2026

Compare 1 Retailer

Prices checked 1d ago
TGJones logo

TGJones

BEST PRICE
In stock£3.99 delivery2 - 4 working days
3 deals available
£17.99

£21.98 total inc. delivery

Best Price

Amazon

Check live price on Amazon.co.uk

eBay

Check availability and price on eBay.co.uk. Yorkshire.com may be paid for purchases made through this link, by eBay Partner Network.

Check on eBay

Can’t find it elsewhere?

Product Description

People are unwittingly taking risks with their investments by entrusting them to advisers who are biased but don’t know it. Does your financial adviser tell you to hold on and never sell?That markets recover in the long run? Does your adviser seem to always have an optimistic disposition?Do they tell you not to worry, no matter what is going on in the outside world?In Bullshift, John J.De Goey explores the hidden relationship between bias and financial markets.He makes clear that investors and financial advisers are not the rational decision makers that economic theory assumes them to be, and that “tried and true” investment advice is not always sound.De Goey shows that advisers are immersed in a culture of Bullshift — they simply don’t realize how their positive outlook on markets is based on industry-wide groupthink. Unfortunately, this problem affects much more than just your own investment portfolio.After three years of an international pandemic, the full economic impact of the response to it still hasn’t been felt.There’s more pain coming, but the financial industry’s eternal optimism, abetted by government policies designed to consistently encourage growth and avoid tough choices, is walking us toward a cliff for the global economy. De Goey helps readers understand the subtle but profound challenges of industry bias, with optimism bias as a particularly vexing issue.The next downturn may be deeper than anything you or your adviser has ever experienced.True optimism comes from a shift to unbiased realism.

More products from TGJones

Browse their full range on Yorkshire.com

Deals from Bullion retailers

From£17.99TGJones
Buy Now