Silent Selling : Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry.They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell.Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies.Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style.New to This Edition-The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration. -Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs. -Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers. -Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics. -A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment. -Over sixty new photographs present innovative concepts from around the globe. Silent Selling STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitionsInstructor Resources-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion