Retail Therapy : Making strategic relationships work

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers.This book takes you inside those strategic relationships and shows you how to redesign your business to get them right.Don't let the humour fool you, there are ground-breaking ideas here.Highlights include a new theory of brands which shows how customer loyalty and service can be transformed.Insights into supply chain structure reveal a path to a new level of excellence.Job satisfaction is also given a complete overhaul for the new century.In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for.It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.