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Business Research Methods

Business Research Methods

by Cengage Learning EMEA

£60.99
MPN9781473791343
Prices updated 21 May 2026

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Product Description

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide.Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project.This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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