Strategic Reputation Management : Identify Strengths, Manage Performance and Protect Your Brand

In today's hyper-connected world, reputation is everything.This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it. Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively.With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis.It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred.It will also include top tips, checklists and outline a new framework for reputation management. Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.