Commercial Acumen and Awareness

This course is aimed at business leaders and professionals to explain the difference between commercial acumen and awareness. It will relate to different business situations and scenarios with frameworks. This Commercial Acumen training course begins with a definition of commercial acumen and awareness and the difference between the two and will go on to relate these to four different business situations. Analysing the commercial environment will be explored through a number of models and frameworks, such as PESTLE, STEEPLE and SWOT with real business scenarios; business development and growth can also be analysed with the same models and frameworks. However, the Ansoff Matrix is added to the list; identifying business development opportunities can be analysed using SWOT; strategic alignment can be achieved through the development of a Mission Statement; collaboration and business partnerships can be analysed. Finally, the criteria for development a successful business case are described. Learning Objectives On completion of this Commercial Acumen Training, learners will be able to: Understand how to demonstrate commercial awareness Complete an analysis of the commercial environment using relevant tools and techniques Use the completed analysis of the commercial environment to identify new business opportunities Develop and write a business case for a new opportunity that has been identified Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. Certification On successful completion of this busines acumen training course, you will be awarded a Virtual College certificate which you will be able to download and print immediately on completion. Duration This course will take approximately 30 minutes to complete, depending on learning speed. Target Audience This course is aimed at business leaders and professionals. Entry Requirements There are no specific entry requirements for this course.