LG OLED77G54LW 77" G5 OLED evo 4K HDR Smart TV

Our most brilliant alpha 11 AI Processor Gen2 for the best viewing experience - alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning color and brightness. AI engines perceive object picture quality for the best viewing experience possible. 1.5X brighter visuals with Brightness Booster Max - The alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architect Perfect Colour - 100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments. AI Picture Pro brings every AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity. AI Magic Remote completes the AI experience - Control — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands. AI Voice ID - LG AI Voice ID recognizes each user's personalized recommendations the moment you speak. AI Search - Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also with Microsoft Copilot. AI Chatbot - Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and Just say “Hi LG” to start interacting with your TV - Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening the all-in-one platform for your smart home - Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole.