LG 77" C5 OLED EVO 4K HDR Smart TV - 2025

LG OLED77C56LA 77" C5 OLED EVO 4K HDR Smart TV - 2025 Next-level visual detail with the brilliant alpha 9 AI Processor Gen8 Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth. Brighter visuals with Brightness Booster The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals. Perfect Black & Colour whether it's bright or dark, only with LG OLED TV Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions. Perfect Colour 100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments. AI Picture Pro brings every frame to life AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity. AI Magic Remote completes the AI experience Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands. AI Voice ID LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak. AI Search Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot. AI Chatbot Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions. AI Concierge One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history. AI Picture Wizard Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you. AI Sound Wizard Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences. Style your space your way with diverse content to choose from Browse through a massive library of content. From art, games, scenery, and more, discover a variety of curated visuals, all in one place. Personalise your space in countless ways Customise your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences. Sync music and visuals to how you feel Pair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks. Enjoy auto-curated content, tailored to your tastes Your TV gets to know your taste and preferences. By answering a series of questions, your TV can start serving you artwork that matches what you like.