Rethinking Drinking : The Influence That Everyone's Under

Rethinking Drinking is a story about our common awareness about alcohol-both conscious and subconscious. It's also a story about the super-genius of alcohol marketing. Starting with the author's own experiences, it moves along sort of a dot-connecting continuum of increasingly honest awareness about the effect alcohol has on all of us, and finally arrives at the reason we're all under the influence of it. Lastly, the author shares how he explained it all to his teenage son. There are far too many alcohol messes that we can avoid with a little more awareness and conversation about its slick marketing and slippery effects. With illustrations, common quotes, and condensed chapters, this book is fun and easy for everyone to read and talk about.