Writing Health Communication : An Evidence-based Guide

Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims.To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials.The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change.Topics include:- Message framing, - Use of fear appeals,- Tailoring messages,- Using graphics,- Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics.For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.