Social Research : An Introduction

The perfect book for any student taking a research methods course for the first time! The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research.Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project. The second edition features: - Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory - Updated chapters on interviews, questionnaire design, surveys, and focus groups - Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18 - An attractive new layout which aids navigability and enhances the book's student learning features - A companion website (www.uk.sagepub.com/david) with PowerPoint slides and links to useful websites - Many more practical examples helping bring theory to life! Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.