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L'Oréal Paris Préférence Vivid Colours hair dye box in Magnetic Plum, featuring a model with vibrant purple hair, highlighting "high intensity" and "up to 8 weeks of radiance."

L'Oreal Paris Preference High Intensity Permanent Gel Hair Colour Magnetic Plum

by L'Oreal Paris

£8.75from 2 retailers
GTIN03600524015138
EAN3600524015138
MPN3600524015138
Prices updated 29 Jun 2026

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Product Description

Discover a vibrant Silver Grey hue with L'Oreal Paris Preference High Intensity Permanent Gel Hair Colour. Featuring advanced liquid gel technology and a Shine Protect conditioner, it delivers up to three times more brilliance while shielding your hair with UV protection and Vitamin E. Enjoy a radiant, long-lasting colour that stays fresh for up to eight weeks.

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