L'Oreal Paris Excellence Cool Crème 7.11 Ultra Ash Blonde: No Yellow,

Tired of greys? Want to refresh your cool tone at home with caring, salon-inspired colour? Meet the NEW Excellence Cool Crème, now powered by Purple Technology and enriched with Hyaluronic Acid for extra nourishment and a beautifully neutralised, cool finish. Benefits of Excellence Cool Crème by L’Oréal Paris • Permanent at-home colour featuring Purple Technology, now enriched with Hyaluronic Acid to help lock in moisture. • Neutralises yellow and orange undertones with the included purple shampoo and purple mask for a cooler, more refined colour. • Up to 100% grey coverage* for an even, natural-looking result. • Up to 5x more nourished hair* for a softer, smoother feel. • A complete 3-step caring routine: – Protective Cool Colouring Crème to enhance colour – Gentle Purple Shampoo to care for your scalp – Anti-Brassiness Purple Mask to maintain a cool tone and shine • Non-drip crème texture for easy, precise application - suitable for all hair types. Ingredients Colouring Cream: Aqua / Water , Cetearyl Alcohol , Ammonium Hydroxide , Ceteareth-25 , Cocamide Mea , Stearic Acid , Palmitic Acid , Propylene Glycol , M-Aminophenol , 2-Amino-3-Hydroxypyridine , Ascorbic Acid , Sodium Sulfite , Sodium Hydroxide , Sodium Lauryl Sulfate , Hydroxybenzomorpholine , Hydroxyethyl-3,4-Methylenedioxyaniline Hcl , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Isopropyl Myristate , Myristic Acid , Cetrimonium Chloride , Tetrasodium Edta , 2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrance. (F.I.L. Z70028410/7). 1210216 - Developer: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Lauryl Sulfate , Sodium Benzoate , Etidronic Acid , Citric Acid , Tetrasodium Edta. (F.I.L. B222323/2). 1247267 E - Gentle Ph Shampoo: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Ci 17200 / Red 33 , Ci 42090 / Blue 1 , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Sodium Benzoate , Sodium Hydroxide , Sodium Hyaluronate , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Fumaric Acid , Linalool , Benzyl Alcohol , Amodimethicone , Isoeugenol , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70037772/1). 1279177 - Nourishing Mask: Aqua / Water , Cetearyl Alcohol , Behentrimonium Chloride , Amodimethicone , Ci 60730 / Acid Violet 43 , Sodium Hyaluronate , Phenoxyethanol , Trideceth-6 , Benzoic Acid , Linalool , Benzyl Alcohol , Isopropyl Alcohol , Isoeugenol , Potassium Hydroxide , Cetrimonium Chloride , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70030379/1).