The Work Smarter Guide to Pitching : The Playbook for Painless Persuasion

'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of BoardwaveYou're pitching more than you think.At work. At home. In meetings. In emails. It's not just about getting a 'yes'. It's about earning belief. About getting others on board. Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitchwithout pretending, sell without selling out, and win the kind of 'yes' that means something. You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present andpersuade - your way. No jargon. No fluff. Just honest persuasion that works. The Work Smarter series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills.The books bring together accomplished industry experts who have learned their trades at the coalface.They teach the skills ambitious businesspeople need in order to tip the playing field in their favour.It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.