Web Analytics Strategies for Information Professionals : A LITA Guide

Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical.Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting.Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements.Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another