Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market.Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.