Make Elephants Fly : The Process of Radical Innovation

WINNER OF THE INNOVATION AND ENTREPRENEURSHIP AWARD, 2019 CMI BUSINESS BOOK AWARDSDrawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life.In today's world, everyone needs to innovate to stay competitive.It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer, or professional: There's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will.Innovation is no longer an option - it's the price of admission into the business world. Make Elephants Fly willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley.It will show you: *How startups come up with breakthrough products and services. *How to structure innovation teams. *The best ways to identify and vet new ideas. *What it takes to foster a culture of innovation. *How to establish a process of innovation throughout your organization. By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!