Ego Flip : How to Reset Your Leadership Life

To know who you are is the perennial question of leadership.A leader will never understand the world and their role within it, until they understand where they are looking from.Such a leader will inevitably not lead but be led. This important book explores the paradox of self-reference that lies at the heart of leadership – ie, the story of ego.It examines the assumptions that have shaped the conventional view of leadership and offers a radical new paradigm and way to lead. The author explores the important role that ego plays within individual leaders.It looks at how ego has emerged as a new “meta ego” – the coordinated, collective expression of ego that is polarizing our world today. And through a new leadership manifesto (a set of 8 conscious imperatives that offer a new vision for transcending the ego), the author provides a pathway for leaders to rethink today’s conventions and what great leadership really means.