Faith, Media, and Persuasion : How Evangelicals Win in a Religious Free Market

Faith, Media, and Persuasion explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric.Providing an in-depth look at the unique socio-technical situation facing evangelicals, this book analyzes the unique methods of persuasion that independent churches rely on to maintain their congregant base and recruit new members in a crowded religious marketplace.Scholars of media ecology, media studies, rhetoric, and sociology of religion will find this book of particular interest.