Understanding New Media

The new media landscape touches every aspect of our social, political and cultural lives.It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives you the tools and the knowledge you need to make sense of the relationship between technologies, media and society.This best-selling introduction:Makes complex ideas accessible, clearly explaining the key thinkers, theories and research you need to understand. Brings theory to life with a range of case studies, from platform economies to digital populism. Helps get you started on projects and essays with suggested questions and activities. Understanding New Media is the perfect guide to the past, present and future of the new media world.It is essential reading for anyone exploring new, social or digital media.