What's Your Story? : The Essential Business Storytelling Handbook

Are you trying to build your profile as a leader? Are you using social media to your advantage? Is your communication jargon-free? When do you choose to produce a video or a podcast? Does your message come through loud and clear? What's the future of storytelling, and are you prepared for it?In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across?The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery.Everyone loves a good story, but only a few can tell it well. Be authentic, be authoritative and be heard!