Positioning: The Battle for Your Mind, 20th Anniversary Edition
by McGraw-Hill Education - Europe
£21.99
MPN9780071359160
Prices updated 21 May 2026
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Product Description
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors.Fully updated and revised.
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