Proceedings of the 9th European Conference on Social Media

These proceedings represent the work of contributors to the 9th European Conference on Social Media (ECSM 2022), hosted by Pedagogical University of Krakow, Poland on 12-13 May 2022. The Conference Chair is Dr Iwona Lupa-Wojcik and Programme Chair is Dr Marta Czyzewska, both from Pedagogical University of Krakow, Poland.ECSM is now a well-established event on the academic research calendar and now in its 9th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at Pedagogical University of Krakow, Poland but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.The opening keynote presentation is given by Dr Iwona Leonowicz-Bukala, University of Information Technology and Management in Rzeszow, Poland on the topic of Social Media Today: Platforming Visibility, Recognition and Independence. On the second day, Anna Miotk, from University of Warsaw, Poland will give a talk on the subject: Does the Company's Presence on Social Media Platforms Still Strengthen Brand Image?.With an initial submission of 103 abstracts, after the double blind, peer review process there are 30 Academic research papers, 4 PhD research papers, 1 Masters Research papers and 3 work-in-progress papers published in these Conference Proceedings. These papers represent research from Austria, Canada, Estonia, Finland, Germany, Hungary, Ireland, Netherlands, New Zealand, Nigeria, Northern Cyprus, Poland, Portugal, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, UK, USA, and Vietnam.