What Is Strategy and Does It Matter?

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy.By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples.Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.