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Big Data in the Psychological Sciences

Big Data in the Psychological Sciences

by Cambridge University Press

£29.99
MPN9781009343572
Prices updated 21 May 2026

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Product Description

Cutting-edge computational tools like artificial intelligence, data scraping, and online experiments are leading to new discoveries about the human mind.However, these new methods can be intimidating. This textbook demonstrates how Big Data is transforming the field of psychology, in an approachable and engaging way that is geared toward undergraduate students without any computational training.Each chapter covers a hot topic, such as social networks, smart devices, mobile apps, and computational linguistics.Students are introduced to the types of Big Data one can collect, the methods for analyzing such data, and the psychological theories we can address.Each chapter also includes discussion of real-world applications and ethical issues.Supplementary resources include an instructor manual with assignment questions and sample answers, figures and tables, and varied resources for students such as interactive class exercises, experiment demos, articles, and tools.

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