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Unboxing Bengaluru : The City of New Beginnings

Unboxing Bengaluru : The City of New Beginnings

by Penguin Random House India

£19.99
MPN9780143468400
Prices updated 28 Jun 2026

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Product Description

India's tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible 'tech-tonic' rise and transformation of the country into the world's software powerhouse, is Bengaluru Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably.The city has been through many avatars-pensioner's paradise, PSU capital, garden city, India's Silicon city and pub capital.Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru is at the heart of the multiple shifts underway in the digital era.Truly, it is the city of new beginnings. In Unboxing Bengaluru-the first ever deep-dive into the city-Malini Goyal and Prashanth Prakash ably unravel the city's journey and the ensuing social, behavioural, technological and consumptive changes.They look at why people are drawn to the city; how the cosmopolitan culture and multi-linguistic society gives it a distinct flavour; the parallel economies that have cropped up; how the influx of young workers have changed the city; and the fault-lines of unplanned and poorly managed growth over the decades.Richly researched and vividly written, Unboxing Bengaluru is filled with absorbing vignettes, extensive reportage and solid data.A fascinating book and a must-read for anyone interested in understanding the city, and indeed, India.

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