How to Market Your Book : The essential manual for all new writers

'So, you've written and published a book... now what? You read this manual!' —Stephanie Jankowski, author of SchooledThese days, there's an expectation on the author to take an active role in marketing their book, regardless of whether they've been traditionally published or are self-published. In this essential manual, successful author Lynn Morrison tells it straight. Based on a series of interviews with successful authors from both sides of the publishing divide and from both sides of the pond, Lynn lays out in detail the marketing strategies that have worked.She also provides explanations of how book marketing should be approached, based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events, to handling press and trying to start viral campaigns, Lynn offers practical advice and tips designed to help an author find a book marketing strategy that best works for them, their personal strengths and their budget.