CB
by Cengage Learning, Inc
£59.99
MPN9798214052489
Prices updated 21 May 2026
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£59.99
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Product Description
Learn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan.Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best.Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style.It’s not just a textbook, it’s a smarter path to success in your course.
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