Qualitative Content Analysis : Methods, Practice and Software

Are you working with qualitative data but unsure how to approach your analysis? This hands-on guide to qualitative content analysis from two internationally renowned experts provides you with a clear strategy for analysing your data, whether you are working with social media content, field notes, images, narratives or focus group data.Using qualitative interviews as an example, the book provides a clear structure for approaching your analysis that can be adapted for your research project. Explaining how qualitative content analysis differs from quantitative methods, the book provides you with: •a solid understanding of the principles behind QCA •a step-by-step guide to three types of QCA •guidance on how you can use software to enhance your analysis.