A Veganuary Treat You Can’t Miss

Veganuary just got a serious glow-up thanks to Fat Hippo, the burger joint that specialises in indulgent, messy goodness. They’ve teamed up with Miami Foods, a leader in plant-based innovation, to create something special – the Miami Spice Burger.

Fat Hippo has outlets in York, Sheffield and Leeds to name a few.

This new, limited-edition vegan creation is proof that plant-based doesn’t mean bland. Whether you’re a die-hard vegan, just curious, or a meat-lover dipping your toes in the Veganuary trend, this one’s got you covered.

What makes Miami Spice so special?

Let’s break it down: this isn’t just a burger – it’s a flavour-packed masterpiece. At the centre of it all is Miami Foods’ brand-new, Southern-fried plant-based chicken fillet. Think juicy, tender, and crispy all at once. It’s smothered in togarashi maple sauce (sweet and spicy heaven), drizzled with a bold gochujang BBQ glaze, and topped with a refreshing Asian slaw. Oh, and it doesn’t stop there. It’s all finished with creamy katsu mayo, sandwiched in a toasted milk loaf bun. Sounds dreamy, right?

And because Fat Hippo doesn’t mess around, you get a free side too. Choose from their thick-cut chips, skinny fries, or slaw. If you’re feeling adventurous, go for their Katsu Fries – loaded with gochujang BBQ sauce, slaw, and katsu mayo. These fries are available solo too, in case you want seconds. (Trust us, you will.)

Why Fat Hippo loves Veganuary

Since 2018, Fat Hippo has been nailing the vegan game with their plant-based menu. From vegan-friendly burgers and sides to shakes and desserts, they’ve created options that are indulgent and eco-conscious. They’ve even made their signature beers vegan! And now, with more people joining Veganuary every year, Fat Hippo’s latest launch feels perfectly timed.

Nick Fountain, Fat Hippo’s Head of Marketing, summed it up best:

“At Fat Hippo, we’re always looking to spice things up and deliver foodie indulgence so the ‘good kind of gluttony’ can be enjoyed by everyone… Even the meat-lovers will be drooling.”

Miami Foods: Revolutionising plant-based eating

Miami Foods is all about taking your favourite comfort foods and giving them a plant-based twist – minus the guilt. Their founder, Loui Blake, calls the Miami Spice Burger a "game-changer" for those exploring vegan eating. And honestly, he’s spot on. By combining bold flavours with sustainable choices, this collab is making plant-based indulgence accessible to everyone.

When and where to get yours

The Miami Spice Burger and Katsu Fries will be available from 7th January 2025 at all 17 Fat Hippo locations across the UK. Not near a restaurant? Don’t worry – you can still order it through Just Eat, Deliveroo, or their own Click + Collect service.

A bit about Fat Hippo

Fat Hippo started in Newcastle Upon Tyne in 2010 and has since grown into a beloved chain of burger joints across the UK. Known for their "roll up your sleeves and get messy" vibe, they’re famous for their beef and buttermilk chicken burgers – and now, their standout vegan options.

About Miami foods

Born in Miami but perfected for the UK, Miami Foods is on a mission to transform plant-based eating. Their creations are low in saturated fat but high on flavour, proving you don’t have to compromise on taste to eat sustainably.

Ready to tuck in? Head to Fat Hippo’s website to find your nearest location and grab your Miami Spice Burger. And if you’re looking for more plant-based inspiration, check out Miami Foods online. This Veganuary, you don’t need to miss out on the good stuff – it’s all right here.