SUFC Superstore

Discover the official SUFC Superstore at Bramall Lane, your go-to for authentic Sheffield United merchandise and fan gear.

The SUFC Superstore stands as the official retail hub for Sheffield United Football Club, proudly located at Bramall Lane in Sheffield. As the definitive destination for Blades fans, this store offers an extensive range of official merchandise, making it a key stop for supporters visiting the club or the city. Its commitment to customer satisfaction is reflected in its impressive 4.5/5 star Google rating.

Visitors can explore a comprehensive collection of authentic Sheffield United kits, training wear, fashion items, and a wide array of souvenirs and gifts suitable for all ages. Customer reviews frequently praise the well-spaced layout and the quality of products, highlighting its long-standing appeal to families. The store also provides a seamless shopping experience, including convenient online ordering with reliable international shipping, ensuring fans worldwide can easily access their favourite gear.

Visiting Information

The SUFC Superstore is open Monday to Friday from 9:00 AM to 5:00 PM, and on Saturdays from 9:00 AM to 4:00 PM. Please note the store is closed on Sundays. Accessibility is a priority, with wheelchair-accessible parking and entrance available. For payment, the store accepts major credit and debit cards, as well as NFC mobile payments, providing a range of convenient options for shoppers.

4.5

from 169 reviews

Google Reviews

Reviews from Google Maps.

Showing 5 of 169 reviews from Google Maps.Last updated 6 February 2026.

Anonymous

5/5

2 years ago

Popped into this excellent store well spaced out prices not cheap but worth every penny being part of a true blade family I have visited this shop for many years for my family my son every season and every birthday and Christmas my partner also nowadays our family buy for him I popped in to buy his sweets he won't eat any other truly always over the years really friendly and helpful staff only one thing left to say up the blades premier league fantastic

Anonymous

5/5

5 months ago

Ordered online, was easy to do, international shipping to Australia was tracked/fast and arrived before expected

Anonymous

4/5

2 years ago

Quite a few jerseys are priced down. Could make for good collectibles for when SUFC is back in the epl

Anonymous

5/5

2 years ago

No sizes for 11 year old left as they've sold out but can't complain about the Blades shop! UTB

Anonymous

1/5

2 years ago

Visited the shop recently and was absolutely disgusted by the level of customer service and how i was spoken to. Judgemental staff. Emailed Sufc to discuss this but no surprised they have ignored me. They did reply about a week later but it was your standard spreel really no real concern care or follow up. Did a postal order 24 November with £4.50 delivery as i just couldn't face going in the shop again, a week later sorry your order is taking a long time no mention of when it will come really? for £4.50 thats not good service. Sky high prices and rubbish service. Then days later they just refund you part of your money back without any explanation cause what you ordered and paid for 2 weeks prior isnt in stock! Why let me order it and pay for it then. Service in shop and online truly apauling.