Book Patagonia The Future of the Responsible Company

Simple yet effective advice for rethinking the structure of businesses at a time when traditional capitalism no longer works for people and the planet.Vincent Stanley, director of philosophy at Patagonia, and Yvon Chouinard, founder and former owner of Patagonia, draw on 50 years of experience at Patagonia to urge all business leaders and executives to rethink their operations in this era of cultural and climate chaos.Patagonia is known for its innovative environmental and social practices as much as for the quality of its clothing. In 2022, the Chouinard family sold their company, converting ownership into a simple structure of trusts and non-profit organisations, so that all profits can be used to protect our planet and reverse the climate chaos. Vincent Stanley and Yvon Chouinard detail the step-by-step process, including mistakes, that allowed the company to grow responsibly and sustainably. The aim is to encourage other businesses, whether a multinational like Wal-Mart or a local ...