Official Radio Partner for Utilita Arena Sheffield - Heart Yorkshire

Heart Yorkshire has proudly announced its new role as the official radio partner for both first direct Arena Leeds and Utilita Arena Sheffield. This exciting collaboration reinforces Heart Yorkshire's dedication to delivering 'Feel Good' vibes to its listeners across the region.

Bringing Exclusive Content and Exciting Prizes

As the official radio partner, Heart Yorkshire will provide its audience with regular updates, exclusive content, and exciting prizes from the two largest entertainment venues in Yorkshire. This partnership aims to enhance the listener experience by bringing the energy and excitement of live events directly to their homes.

Aligning Music and Entertainment

Liz Paver, Station Director for Heart Yorkshire, expressed her enthusiasm:

"With music at its heart, this partnership strikes a perfect chord, turning up the feel-good vibes for listeners across Yorkshire. We are excited to bring the energy and excitement of these iconic venues directly to our audience."

Paul Emmines, Content Director for Heart Yorkshire, added:

“This partnership is a fantastic opportunity to deepen our connection with our audience. Our passion for delivering our listeners' favourite feel-good music aligns perfectly with the mission of first direct Arena Leeds and Utilita Arena Sheffield to provide unforgettable live entertainment. Together, we will create even more memorable experiences for music fans across Yorkshire.”

Unforgettable Experiences Await

Martin McInulty, General Manager of first direct Arena Leeds, shared his thoughts on the collaboration:

"Our mission is to create unforgettable experiences for our customers. The partnership with Heart Yorkshire allows us to reach a much wider audience and create more magical memories for fans of live music.”

Dominic Stokes, General Manager of Utilita Arena Sheffield, also commented on the partnership:

“The partnership, no, our friendship with Heart is just the perfect fit. Our simple ethos at the Utilita Arena Sheffield is every minute is there to be enjoyed. Heart Yorkshire is all about ensuring everyone has the best time. Therefore, together our joint commitment is to great music, great entertainment, and ensuring the world around us is just having fun!”

Heart Yorkshire: At the Core of Feel-Good Music

Heart is the largest commercial radio brand in the UK, with 12.4 million listeners tuning in every week. Known for its feel-good music, Heart plays artists like Ed Sheeran, Lewis Capaldi, Christina Aguilera, and Bruno Mars. Heart's presenters include popular names such as Jamie Theakston, Amanda Holden, JK and Kelly Brook, Mark Wright, Pandora Christie, Emma Bunton, and many more. Listeners can enjoy Heart on 96-107 FM, DAB digital radio, the Global Player app, smart speakers, and at heart.co.uk.

About Communicorp UK

Communicorp UK operates some of the most exciting radio brands in the UK, including Capital networks in Scotland and South Wales, Heart Radio networks in Yorkshire and North Wales, Smooth Radio networks in the North East, North West, and East Midlands, as well as XS in Manchester. With a weekly reach of almost 3.48 million adult listeners, Communicorp UK is an independent arm of Communicorp Group Ltd, Ireland's leading media company.

First Direct Arena Leeds: A Decade of Excellence

First direct arena Leeds, located in the heart of Leeds city centre, has over a decade of hosting live music, comedy, entertainment shows, and sporting events. Voted Best New Venue in the World 2014 at the Stadium Business Awards, the arena has hosted some of the world's biggest artists, including Take That, Bruce Springsteen, Michael Bublé, Sir Elton John, and many more. With a capacity of over 13,700, the arena has staged over 850 events, welcoming over 5 million people through its doors.

Utilita Arena Sheffield: Premier Entertainment Venue

Utilita Arena Sheffield is the region's largest indoor premier entertainment venue, with a multi-purpose auditorium that accommodates audiences from 3,000 to over 13,600. Since opening in 1991, the venue has hosted more than 3,000 events and contributed over £500 million to the Sheffield economy. Operated by Sheffield City Trust, a not-for-profit Trust, the venue aims to improve the health and well-being of Sheffield residents through entertainment, sport, and leisure.

Final Points

This partnership between Heart Yorkshire and two of Yorkshire's largest entertainment venues promises to bring more excitement, exclusive content, and unforgettable experiences to music fans across the region. By aligning their missions, they aim to create a vibrant and enjoyable atmosphere for all their audiences.