Aldi Kevin The Carrot Engagement Rings are from Sheffield

Aldi Kevin The Carrot Engagement Rings are from Sheffield

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Inspiration • November 27th, 2025

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Every year, the country waits to see what the big Christmas adverts will bring, and for a decade, one little carrot has been at the centre of it all. This year, to celebrate a massive ten years of Kevin the Carrot, Aldi dropped a bombshell in its festive teaser: Kevin proposed to his long-term love, Katie! And to make this storybook romance even more real, Aldi has teamed up with an amazing Sheffield business to create actual, wearable carrot engagement rings. These aren't just any rings; they're limited-edition gold engagement rings.

A decade of festive cheer with Kevin

Can you believe it’s been ten years since Kevin the Carrot first appeared on our screens? He’s become a proper Christmas icon, bringing a dose of festive cheer to the nation every single year. From epic adventures to close shaves with baddies, his story has kept everyone gripped. To celebrate this milestone, Aldi decided to do something truly special. It’s a golden tribute to the nation’s favourite root vegetable, marking a whole decade of fun.

The annual reveal of the Aldi Christmas advert is a huge event, and this year’s teaser has certainly got people talking. Kevin popped the question to Katie, and the whole country collectively went "Aww!". This isn't just a storyline for an advert; it’s a celebration of a love story that has been ten years in the making. Aldi knew this moment needed something extra to help everyone celebrate, which led to an incredible collaboration to create something truly unique.

The big question and a very a-peel-ing proposal

Forget massive celebrity diamonds for a moment. Aldi is showing everyone that sometimes, it’s more about the carrot than the carat. The supermarket’s advert shows the big moment Kevin gets down on one knee, and to bring this to life, they’ve created real-life engagement rings. Yes, you read that right. Actual engagement rings shaped like a carrot. It’s quirky, it’s fun, and it’s the perfect way to mark this iconic moment in vegetable history. Fans of Kevin and Katie can now have their own truly a-peel-ing proposal.

This whole idea is about celebrating love in a fun, accessible way. The supermarket has launched a range of exclusive, limited-edition ‘Carrot’ gold engagement rings, specifically designed to help fans of the series stage their own memorable proposal. Imagine the story you’d have to tell! These distinctive pieces are a nod to the joy and laughter that Kevin and Katie have brought into homes every Christmas.

From screen to sparkle: a Sheffield business creates the carrot rings

So, who was given the massive task of bringing these carrot rings to life? The job went to a fantastic Sheffield business, Jessica Flinn Fine Jewellery. Known for creating beautiful, handcrafted pieces, they were the perfect choice to design these bespoke rings. Working with Aldi, the team at Jessica Flinn Fine Jewellery managed to create something that’s both playful and stunning.

The rings are crafted from recycled metals, which is a lovely touch. At the centre of the ring is a carrot-shaped orange cubic zirconia. If you’re not sure what that is, think of it as a brilliant, sparkly stone that can be made in all sorts of colours – in this case, the perfect carrot orange. It’s complemented by two delicate green gems on the side called marquise peridots, which look just like tiny leaves. The whole thing is designed to look like a perfect little carrot. The craftsmanship of Flinn Fine Jewellery shines through in every detail of these gold engagement rings.

Jessica, from Jessica Flinn Fine Jewellery, was clearly thrilled about the project. She said:

“We have loved being part of this iconic love story. Working on this campaign has been so much fun, we are honoured to create distinctive pieces that celebrate love and the stories of the couples that come to us. What better way to do this than create these one off carrot rings for Kevin and Katie!”

It's a fantastic project for a local Sheffield business to be involved in.

What makes these limited edition gold engagement rings so exclusive?

These aren't your average rings. They are a completely limited edition, meaning once they’re gone, they’re gone. This collaboration between Aldi and Jessica Flinn Fine Jewellery is a one-off to celebrate Kevin’s tenth anniversary and his engagement to Katie. The fact that they are so unusual makes them even more special. While Jessica Flinn Fine Jewellery is known for making one-off custom and bespoke rings designed to last a lifetime, this project was a uniquely fun challenge.

The design is both clever and beautiful, a real golden tribute. The team had to create something that was instantly recognisable as a carrot, but also something someone would genuinely want to wear. The result is a piece of jewellery that’s a conversation starter and a beautiful symbol of a very British Christmas tradition. Each of the bespoke rings is part of an exclusive run, making them highly collectable for fans of Kevin the Carrot. To have a piece designed by Jessica Flinn Fine is a real treat, especially a piece with such a fun story behind it.

How to get your hands on a similar piece

These amazing carrot rings are going to be completely free for a few lucky winners. Aldi ran an exclusive shopper competition to give them away. The competition finished on 19th of November, but fans can check out the rest of the collections by the designer on JessicaFlinn.co.uk

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