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News • January 20th, 2025
|Celebrations are in full swing at Yorkshire Wildlife Park as they mark a very special occasion: the first birthday of Rocco, their critically endangered black rhino. Rocco’s arrival last year was a big deal, not just for the park, but for global conservation efforts. Why? Because black rhinos are one of the rarest mammals on Earth, with fewer than 1,000 left in the wild.
This little one-year-old isn’t just cute – he’s making waves for rhino conservation worldwide.










Rocco’s first birthday bash
To celebrate, park rangers treated Rocco to a birthday bash worthy of his status. His day included a decorated boomer ball (basically, a giant toy for rhinos) and a specially crafted birthday cake in the park’s stunning Into Africa! rhino reserve.
Kyrie Birkett, one of the team at Yorkshire Wildlife Park, said:
“It has been an incredible year looking after Rocco and brilliant to see him reach this first milestone.”
But there’s more to this celebration than just party hats and cake. Rocco’s birth last year was part of an important European breeding programme designed to help save his species. With black rhino numbers dwindling alarmingly, every birth is a huge step forward.
Why black rhinos need our help
Here’s the problem: the wild population of black rhinos has been decimated, with fewer than 1,000 individuals left. Poaching and habitat loss are the main culprits, leaving these magnificent animals teetering on the edge of extinction.
That’s where conservation programmes like Yorkshire Wildlife Park’s come in. By breeding black rhinos in safe environments and raising awareness about their plight, parks like these give the species a fighting chance.
Rocco’s arrival has already made a big difference. He’s become a symbol of hope for black rhinos – and he’s inspired some incredible fundraising efforts too.
Rocco’s challenge: Helping rhinos in Kenya
The park’s Wildlife Foundation charity has been rallying support with a fundraising campaign called Rocco’s Challenge. The goal? To raise £10,000 to help rhinos at the Ol Jogi Conservancy in Kenya – and they’re nearly there!
One of the animals the funds will support is Bella, a young rhino with an extraordinary story. Bella was attacked by a predator, leaving her with severe injuries, dehydration, and unable to walk. Thankfully, the team at Ol Jogi rescued her and have been hand-raising her ever since.
Kyrie Birkett added:
“Rocco is a character and a firm favourite in the park. It’s been brilliant to see how he has helped to raise so much money and help rangers in Africa look after Bella.”
The Wildlife Foundation has also collaborated with Save the Rhino, a well-known conservation charity, to fund several other projects at Ol Jogi.
How Yorkshire’s community is getting involved
It’s not just the park itself stepping up for rhinos – the local community has joined the cause too.
- Last April, more than 1,000 fundraisers took part in the 10k Curly charity run at Yorkshire Wildlife Park. Dressed as animals, they raised over £8,000 to support efforts to save endangered rhinos.
- Students from Harrison College in Doncaster also teamed up with the park, raising money through events like the St Leger Festival.
It’s proof that small actions can add up to make a big impact when people come together.
A walk on the wild side
Yorkshire Wildlife Park isn’t just about saving rhinos – it’s home to an incredible variety of animals. From polar bears to African painted dogs and giraffes, the park gives visitors the chance to see some of the world’s most fascinating species up close.
And while it’s fun to visit, every ticket sold supports the park’s vital conservation work. So, whether you’re coming to see Rocco play with his boomer ball or just want to experience the beauty of these amazing animals, your visit makes a real difference.
How you can help
Want to get involved? Here are a few simple ways to help support efforts like Rocco’s Challenge:
- Donate to the Yorkshire Wildlife Park’s Wildlife Foundation charity.
- Spread the word about the plight of critically endangered species like the black rhino.
- Plan a visit to Yorkshire Wildlife Park – your trip helps fund their conservation efforts.
As Rocco’s story shows, even the smallest actions can have a big impact. From raising awareness to rescuing animals like Bella, it’s all about creating a brighter future for wildlife.
So here’s to Rocco – one little rhino making a massive difference!






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