How Yorkshire Holiday Homes Maker Willerby Promoted The Dyers’ Caravan Park

Ever thought about what it would be like to run your own holiday park? It sounds like a laugh, right? Well, it seems actor Danny Dyer and his daughter, reality TV star Dani, had the same idea. They’re front and centre in a brand-new Sky series that’s all about, you guessed it, caravan holidays. And a famous Yorkshire company has found itself right in the middle of the action, helping to get everyone excited about the show. It’s a classic tale of a father-daughter duo taking on a big project, with a little help from some local experts.

Image: Danny and Dani Dyer

So what’s this new telly show all about?

The new show is called The Dyers’ Caravan Park, and it’s a Sky original series that has been getting a lot of attention. The whole idea is to follow the famous father-daughter duo as they dip their toes into the world of running a holiday park. It’s not just a pretend setup for TV, either. They’re properly investing their time and effort into the business. The show follows their journey as they take over and try to spruce up a real-life holiday park.

The park in question is actually two sites, Priory Hill and Nutts Farm Holiday Park, located on the picturesque Isle of Sheppey in Kent. The mission for Danny and his daughter is to transform the place. For Danny, it’s a bit of a personal project. He’s said to be inspired by his own happy memories of childhood caravan holidays and wants to create a place that gives other families that same amazing feeling. The series will show them getting stuck in with everything that comes with running a park, from renovations to daily management. It’s a big undertaking, and the filming has captured their entire experience of investing in the holiday industry.

A Yorkshire company gets in on the action

This is where a well-known Yorkshire business comes into the story. Willerby, a major manufacturer of holiday homes based in the region, has played a key part in promoting The Dyers’ Caravan Park. They didn’t do it alone, though. They teamed up with a leading distributor, Southern Counties Leisure, to support the launch of the new Sky series. It’s a smart collaboration, bringing together the people who make the holiday homes and the people who help sell them to parks all over the country. The partnership was announced around February 19, 2026, creating a real buzz.

Their mission was to help with a big publicity event designed to get journalists and the public talking about the show before it even hit the screens. When you’ve got a big new series featuring a famous actor like Danny Dyer and a popular reality TV star, you need to make a splash. And that’s exactly what Willerby and Southern Counties Leisure helped to achieve. By getting involved, the Yorkshire manufacturer put itself at the forefront of what’s expected to be a huge boost for the UK holiday park scene.

Image source: Peter Munk and Amanda Keen

Plonking a luxury holiday home in a London park

So, how do you make a splash in a city like London? You do something unexpected. For the high-profile publicity event, the team decided to bring the holiday park experience to the capital. They transported a luxury Willerby holiday home, a model called the Gainsborough, and set it up right in Hyde Park. Imagine strolling through the park and seeing a full-sized, posh holiday home just sitting there. It definitely turns heads.

This luxury home became the base for a day of promotional activity. It was the backdrop for media interviews with the show's stars and was used for filming extra content to promote The Dyers’ Caravan Park. The father-daughter duo, Danny and his daughter Dani, spent the day chatting to the press from inside the stylish Willerby home. It was the perfect setting to talk about their adventure in the holiday park industry and their experience with investing in the Priory Hill park in Kent. This unique event created a fantastic photo opportunity and gave everyone a taste of modern caravan holidays.

What this means for the future of caravan holidays

A primetime Sky series like this is a massive deal for the UK holiday industry. When people see a popular actor and his daughter having a go at running a holiday park, it puts the idea of a staycation right back in the spotlight. It shows that caravan holidays are not just a nostalgic memory but a brilliant and modern way to take a break. The series is expected to inspire a whole new generation of families to check out their local holiday park.

The involvement of a major manufacturer like Willerby highlights how much holiday homes have changed over the years. The Gainsborough model used for the media interviews is a perfect example of the kind of luxury you can find in today’s parks. We’re talking about stylish interiors, comfortable furnishings, and all the mod cons you’d expect at home. This isn't just about a place to sleep; it’s about having a proper home-from-home. As The Dyers’ Caravan Park shows the fun and challenges of the business, it also reminds everyone just how fantastic a UK holiday can be. It's a big win for the industry, and it's brilliant to see a Yorkshire company helping to lead the charge.