Iceland Foods to Open New Food Warehouse in Bradford on 19th May

A new shopping destination is set to open in Bradford as Iceland Foods launches its latest Food Warehouse store on Tuesday, 19th May. Located at Enterprise 5 Retail Park on Bradford Road, this store promises to enhance the shopping experience for local residents and create around 20 new jobs in the community.

Store Opening Celebrations

The grand opening is expected to be a lively event, with various activities planned to entertain shoppers. The first 150 customers in line will receive a share of £1,500 worth of vouchers, making it a great opportunity for those who arrive early. Furthermore, Josie Gibson, a well-known ambassador for Iceland, will officially cut the ribbon and kick off the festivities with a charity trolley dash. The items collected during this dash will be donated to the local food bank, FoodCycle, which Iceland will support by donating £100 worth of food every month for the next year.

Shoppers will also have the chance to meet players from the Bradford Bulls rugby team, including Ryan Sutton, Zac Fulton, and Jack Ormondroyd. This partnership between Iceland and the club adds a local flair to the celebrations. Additionally, 11 lucky customers will have the opportunity to win signed merchandise from the Bradford Bulls.

Exciting Prizes and Activities

As part of the opening day activities, anyone in the queue before 7:30 am will receive a raffle ticket. This ticket will enter them into a prize draw for a supermarket sweep challenge, allowing them to fill their trolley for free for 90 seconds. At 7:40 am, more winners will be chosen for exciting prizes, including ten Tower Air Fryers and a Daewoo Double Drawer Air Fryer for the person who guesses the number of sweets in a jar correctly. Such fun activities are designed to create a buzz around the new store and engage the community.

Exclusive Opening Week Offers

From 19th to 25th May, the new Food Warehouse will feature special one-off deals to attract shoppers. Some of the offers include:

• Pepsi Max Cans (24 pack): £7.00 – Was £12.00

• Cushelle Original Toilet Tissue (32 pack): £12.50 – Was £17.00

• Walkers Classic Variety Multipack Crisps (20 pack): £3.25 – Was £5.25

• Surf (95 washes): £7.50 – Was £10.00

• McVitie’s Value Pack Biscuits (2 pack): £2.00 each – Was £3.00

• Yorkshire Tea (240 pack): £5.50 – Was £6.25

These deals are a great way for shoppers to stock up on their favourite items at reduced prices.

About The Food Warehouse

The Food Warehouse is a unique store format launched by Iceland Foods in 2014. It combines the convenience of a supermarket with the value of a wholesale store, all without requiring a membership. Each store is significantly larger than traditional Iceland locations, offering customers a wide variety of products across frozen, chilled, and grocery lines. The new Bradford store is designed to provide a spacious shopping environment, ensuring a comfortable experience for all customers.

The store will operate from 8 am to 10 pm, Monday to Saturday, and from 10 am to 4 pm on Sundays, making it accessible for shoppers throughout the week. Additionally, customers over the age of 60 can benefit from a 10% discount available every Tuesday at Iceland stores.

Community Impact

The opening of this new Food Warehouse store not only provides residents with more shopping options but also contributes to the local economy by creating new jobs and supporting community initiatives like FoodCycle. With its commitment to donating food and engaging with local sports teams, Iceland Foods aims to make a positive impact in Bradford.

As the countdown to the opening day begins, excitement is building in the community. The new Food Warehouse is set to become a favourite shopping destination for many, offering a diverse range of products and great savings for families across Bradford.