Ted Baker Launches 'Out of Office' Campaign for Summer Casual Collection

This summer, a new campaign titled “Out of Office” has launched to showcase an exclusive casual collection from Ted Baker, available through Suit Direct. The creative minds at Leeds-based Propaganda Brand Consultancy have developed this vibrant campaign, which invites customers to embrace a relaxed yet stylish summer wardrobe. With the sun shining and outdoor activities on the rise, this collection aims to provide the perfect attire for those leisurely summer days.

Campaign Overview

The “Out of Office” campaign is designed to reflect a laid-back approach to menswear, encouraging men to step away from their work attire and into something more comfortable for the warmer months. This campaign features a variety of everyday essentials, including:

• Linen tailoring

• Jersey suits

• Cotton-rich T-shirts

• Polo shirts

• Chinos

• Oxford shirts

This curated selection ensures that customers can find all the summer staples they need to refresh their wardrobes. With pieces that can be mixed and matched, the collection offers versatility, allowing customers to look smart and feel comfortable, whether they are heading to a picnic or a casual evening out.

Large billboard with two men by an orange car in urban setting

large Ted Baker advertisement on city street at dusk

men standing by vintage car in countryside background

Fashion advertisement on a glass wall with reflections

Creative Production

Propaganda has taken charge of the entire creative process for this campaign, starting from the initial concept right through to the final execution. This includes producing a campaign film, social media assets, and in-store visuals that capture the essence of summer and the relaxed vibe of the collection. The campaign is now active across 35 Suit Direct stores nationwide, making it easily accessible for customers across the country.

Quotes from the Team

Amanda Argent, the Retail Director at Suit Direct, shared her excitement about the collaboration, stating, “For the past few years, Propaganda has worked closely with our team to deliver fantastic creative campaigns for our seasonal suiting, alongside wider brand and creative strategy. For this exclusive Ted Baker casual collection, we knew we needed a campaign that felt fresh and distinct from our traditional suiting offer.”

She added, “The team at Propaganda immediately understood that ambition and developed a concept that perfectly captures the relaxed, effortless spirit of the collection. The response from shoppers has been fantastic, and we’re delighted to continue building on our relationship with Ted Baker, whilst offering more choices to our customers to look and feel great, whatever summer has in store for them.”

What Makes This Collection Special

The appeal of the Ted Baker casual collection lies in its blend of quality and style. Each piece is designed to be not only stylish but also practical, making it suitable for various summer occasions. This campaign is not just about clothing; it’s about embracing a lifestyle that encourages adventure and relaxation. Sophie Coulson, Account Director at Propaganda, described the campaign saying, “‘Out of Office’ is an opportunity to showcase a different side of Suit Direct and Ted Baker. Rather than being occasion-focused, this collection is all about effortless summer dressing but with the quality and finesse that Ted Baker is known for.”

Experience the Collection

The “Out of Office” campaign has been crafted to evoke feelings of freedom and exploration. It aims to inspire customers to enjoy their summer adventures, whether that means a road trip with the windows down or a weekend getaway with friends. The campaign seeks to recreate the joyous spirit of summer, where dressing well can be effortless and enjoyable.

Customers can expect to find the collection in Suit Direct stores and online, providing an excellent opportunity to elevate their summer wardrobe with premium casual pieces that can stand alone or complement existing formal attire.