York Racecourse Partners with IT Covered to Enhance Visitor Experience

York Racecourse has teamed up with the local IT services provider, IT Covered, to improve its technology systems and support. This exciting partnership aims to ensure that the racecourse has a reliable and efficient IT infrastructure, which is essential for delivering a fantastic experience to visitors.

IT Covered’s Role

As part of the contract, IT Covered will oversee various aspects of the racecourse's technology needs, including:

• IT infrastructure management

• Cloud services

• Technical support

• Cyber security systems

• Staff training

• Advice on artificial intelligence (AI) strategy

This comprehensive support is designed to help York Racecourse not only maintain its current systems but also innovate for the future. By ensuring that the racecourse's technology is up-to-date, IT Covered aims to enhance the overall visitor experience.

Director’s Vision

Ross Marshall, a director at IT Covered, expressed enthusiasm about the collaboration:

“We are very happy to be working with York Racecourse. We have made a great start on building and implementing a 12-month IT strategy that will support the team, enable them to replace ageing equipment cost effectively, and stay on top of their Cyber Essentials with ongoing guidance and regular staff training.”

This quote highlights the focus on not just maintaining existing technology but also preparing for future advancements. The Cyber Essentials programme is a government-backed initiative designed to help organisations protect themselves against common online threats, ensuring that the racecourse's systems remain secure.

Commitment to Customer Experience

York Racecourse is renowned for its commitment to delivering an exceptional experience for its visitors. With IT Covered's support, this goal becomes more achievable. Ross Marshall added:

“They are dedicated to providing visitors to the site an exceptional experience, which is something that we appreciate as we aim to give our customers the same high levels of service.”

The partnership aims to ensure that technology acts as a facilitator rather than a hindrance, allowing staff to focus on what they do best—creating memorable experiences for racegoers.

Testimonials and Feedback

Chris Ward, the Head of Finance at York Racecourse, shared his positive impressions of IT Covered:

“From the first time I sat down with Ross, I have been impressed by his knowledge, skills and his drive to deliver exceptional service. His team is proactive, responsive and straightforward. We now have a comprehensive plan that is helping the business manage costs and keep our systems running smoothly.”

This feedback underscores the importance of having a reliable IT partner, especially in a busy environment like a racecourse, where technology plays a crucial role in operations.

Looking Ahead

As the partnership progresses, IT Covered aims to make IT one less thing for the racecourse to worry about.

Ross Marshall summarised their approach:

“Our primary aims are to make IT one less thing for companies to worry about and make sure their IT strategy supports their wider business strategy. IT support isn’t about having the latest shiny gadget. It’s about reliability, clarity and giving people the tools and support to do their jobs without technology getting in the way.”

This philosophy is vital for ensuring that the York Racecourse can focus on what truly matters—providing a fantastic experience for its visitors while IT Covered handles the technical details behind the scenes.

Local Impact

Based in York, IT Covered is committed to providing strategic IT services to small and medium-sized enterprises (SMEs) across Yorkshire. This partnership with York Racecourse not only highlights their capabilities but also strengthens the local economy by supporting a beloved regional institution.

The collaboration demonstrates how local businesses can work together to improve services and ensure that Yorkshire remains a vibrant destination for entertainment and events.