Love Set for Nationwide Tour with Anticipated £2 Million Gross

Steve Steinman’s latest production, Vampires Rock: Eternal Love, is poised to take the UK theatre scene by storm. With a nationwide tour expected to gross over £2 million, the brand-new rock musical is set to captivate audiences before its highly anticipated debut in London.

The show will play at the Victoria Theatre in Halifax on Friday, March 14, and Saturday, March 15, 2025. Tickets for the production, featuring an original score, are already on sale at some of the country’s most prestigious venues.

A musical legacy in the making

Eternal Love: The Musical marks a significant milestone in the Vampires Rock franchise, which has enjoyed immense success over the years. This new chapter promises to be a spectacular blend of theatre and rock music, a genre that has been relatively untouched in original form for several decades. The musical stands out as the first major rock musical featuring an original score in over 50 years, a feat Steinman proudly compares to the iconic Rocky Horror Show.

Steve Steinman, the mastermind behind the production, hails from Oldham and has built a reputation as a versatile force in the world of theatre. Not only does he serve as the show’s producer, director, and lead performer, but he has also grown his company, Steve Steinman Productions, into a powerhouse that delivers West End-scale productions to audiences across the UK.

The man behind the fangs: Steve Steinman’s journey

Reflecting on his career, Steinman jokes about his meteoric rise, describing it as a “35-year overnight success.” He first made waves with the original Vampires Rock, which premiered 22 years ago and followed a jukebox musical format, achieving great success in regional theatres. The show’s sequel, Vampires Rock: Ghost Train, continues to fill venues nationwide, cementing the franchise’s popularity.

In Eternal Love: The Musical, Steinman once again steps into the shoes of Baron Von Rockula, a charismatic and humour-filled vampire who has become synonymous with the franchise. This latest installment takes the Vampires Rock narrative in an exciting new direction, blending comedy, rock music, and vampire lore in a way that’s sure to resonate with both theatre lovers and rock enthusiasts.

The role of the pandemic in creating ‘Eternal Love’

Steinman credits the global pandemic with playing a pivotal role in shaping Eternal Love. The COVID-19 lockdown forced Vampires Rock off the road, giving Steinman the opportunity to focus on his music career. During this time, he recorded two No.1 albums and released six consecutive No.1 singles on the UK rock charts, surpassing even legendary bands like the Rolling Stones.

The strength of this original material became the foundation for Eternal Love’s score, with many of the songs from these albums featured in the production. The inclusion of a song gifted to Steinman by John Parr, the Grammy-nominated songwriter behind St Elmo’s Fire, further elevates the musical’s already impressive soundtrack.

A new era of rock musicals

Steve Steinman is acutely aware of the risks involved in bringing a production like Eternal Love to life, acknowledging it as “the biggest gamble of my life.” However, with his large and devoted fan base, accumulated through years of relentless touring, he feels confident that the show will resonate with audiences. The combination of original rock compositions and an entirely new storyline sets Eternal Love apart in a theatre landscape that has largely relied on jukebox musicals in recent years.

Steinman’s ambition to create something fresh in the world of musical theatre is evident in his commitment to delivering a high-quality experience. His decision to feature a full cast of talented singers, dancers, and musicians ensures that Eternal Love will be a visually and aurally stunning production. The collaboration of creative forces behind the scenes promises an immersive spectacle for both rock and theatre fans.

What to expect from Eternal Love: The Musical

Audiences can expect a fully-fledged pop rock musical with all the bells and whistles of a large-scale production. Steinman’s distinctive style, blending dark humour with high-energy rock performances, has already garnered significant attention, and Eternal Love is poised to build on that legacy. The tour, starting in January 2025, will visit leading theatres across the UK, paving the way for its eventual debut in London’s West End.

For fans of the Vampires Rock series, Eternal Love represents the next chapter in a beloved franchise that shows no signs of slowing down. Whether you’re a seasoned theatre-goer or a casual rock fan, the show promises a memorable evening of entertainment, complete with powerful performances, catchy tunes, and plenty of laughs along the way.

Tickets and tour dates

Tickets for Eternal Love: The Musical are available now at major UK venues. With the show’s widespread appeal and Steinman’s reputation for delivering exhilarating live performances, demand is expected to be high. Make sure to secure your tickets early to witness the latest installment of Steve Steinman’s rock-infused vampire saga.

The nationwide tour will kick off in January 2025, leading up to the Halifax performances in March. From there, the tour will continue its journey, culminating in its highly anticipated London debut.

With over two decades of theatre experience and an ever-growing fanbase, Steve Steinman is once again proving that his unique brand of rock musicals has enduring power. Vampires Rock: Eternal Love is set to be a major success, offering audiences a chance to experience the thrill of live music, dazzling performances, and a story that has captivated theatregoers for years.