New Food Warehouse Opens in Bradford, Attracting Large Crowds and Creating Jobs

A brand-new Food Warehouse store opened its doors in Bradford on Tuesday, 19th May, attracting a buzzing crowd of eager shoppers. A remarkable 166 customers queued outside, with some arriving as early as 4am to be among the first to experience the new shop, located at Enterprise 5 Retail Park on Bradford Road.

Exciting Opening Day

The launch event was a lively affair, featuring a variety of activities, competitions, and giveaways to celebrate the new addition to the community. Iceland ambassador Josie Gibson marked the occasion by cutting the ribbon and participating in a charity trolley dash. During this dash, Josie collected items that were donated to the local food bank, FoodCycle. In addition to this, Iceland has pledged to donate £100 worth of food to FoodCycle every month for the next year, showcasing their commitment to supporting the local community.

In a delightful twist, local sports fans had the chance to meet stars from the Bradford Bulls, including players Ryan Sutton and Jack Ormondroyd, strengthening Iceland’s ongoing partnership with the club. The excitement didn’t stop there; the first 150 customers in line received a share of £1,500 worth of vouchers, while raffle tickets were handed out for a chance to win exclusive Bradford Bulls memorabilia, including signed shirts and rugby balls.

Incredible Offers and Job Creation

The new Food Warehouse has created 20 jobs for local residents, which is an excellent boost for the area. Shoppers can enjoy an array of deals during the opening week, running until 25th May, featuring significant discounts on popular items:

• Pepsi Max Cans – 24 pack, £7.00 (was £12.00)

• Cushelle Original Toilet Tissue – 32 pack, £12.50 (was £17.00)

• Walkers Classic Variety Multipack Crisps – 20 pack, £3.25 (was £5.25)

• Surf Laundry Detergent – 95 washes, £7.50 (was £10.00)

• McVitie’s Value Pack Biscuits – 2 pack, £2.00 each (was £3.00)

• Yorkshire Tea – 240 pack, £5.50 (was £6.25)

These deals offer incredible savings and are part of the store’s commitment to providing value to customers. Chris Porter, the store manager, expressed his enthusiasm, stating, “We’re so pleased to welcome shoppers to our brand new The Food Warehouse store. Everyone was so excited for the grand opening – people started queuing from 4am!”

Store Features and Opening Hours

The Food Warehouse aims to deliver the convenience of a wholesale shopping experience without the hassle of membership. Each store spans between 10,000 and 25,000 square feet, offering a wide range of products, including frozen, chilled, and fresh foods, as well as branded groceries and homeware items. Customers can take advantage of multi-buy deals, such as:

• 5 for £5

• 2 for £8

• 3 for £10

• 10 for £10

The store will be open from 8am to 10pm Monday to Saturday, and from 10am to 4pm on Sundays, providing ample opportunity for shoppers to explore the new offerings.

Community Engagement and Future Prospects

The launch of The Food Warehouse is a significant addition to the Bradford community, not only by providing jobs but also by offering a shopping experience that prioritises value and variety. Kristian Barrett, Chief Operating Officer at Iceland Foods, shared his excitement, saying, “We’re thrilled to have opened our new Bradford store, ensuring even more local residents can get their hands on amazing deals, alongside a brilliant range of frozen, grocery, and fresh foods.”