Member Opportunity: Support a Major Yorkshire Storytelling Project

A forthcoming media project with strong Yorkshire roots is creating opportunities for businesses looking to increase their visibility through sponsorship and brand partnership activity. Combining community engagement, regional storytelling and a significant public event, the initiative is expected to attract widespread interest from audiences, media outlets and stakeholders across the North.

A film production team at York St John University is working on an exciting new documentary titled Silver Lions: Football Dreams Never Retire. This film follows the incredible journey of the England Veterans Over-75s football team, showcasing the spirit and determination of older athletes who continue to pursue their passion for football.

Celebrating Active Ageing

The documentary aims to celebrate active ageing and highlight the many benefits of exercise for older adults. As people age, staying physically active can lead to improved health, better mental well-being, and a greater quality of life. The film not only focuses on the athletes' love for the game but also serves as an inspiration for others to stay fit and engaged, no matter their age.

Tracy Willits, the director of Silver Lions: Football Dreams Never Retire and a senior lecturer in Media Production at York St John University, expressed her enthusiasm for the project. “This documentary is about more than just football; it’s about the stories of these remarkable individuals who refuse to let age define them,” she said. The film promises to showcase Yorkshire's talent and storytelling, making it a true local gem.

A Special Anniversary Match

Mark your calendars for 30 July 2026, as the England Veterans Over-75s team will play a special anniversary match at Boundary Park in Oldham. This event commemorates the 60th anniversary of England's legendary 1966 World Cup victory. With an estimated 5,000 spectators expected to attend, the match is already generating buzz, attracting interest from the BBC and regional media.

Sponsorship Opportunities

To bring this inspiring project to life, the production team is seeking sponsors to support the completion and distribution of the documentary. Sponsorship will not only help fund the film but also provide businesses with a unique opportunity to reach a wide audience. Sponsors will have their names featured in various prominent spots, including:

• Pitch-side digital boards during the anniversary match

• Interview backdrops that will be seen in the documentary

• A commemorative programme for the event

• Within the documentary itself

This presents a fantastic chance for local businesses to get involved in a project that celebrates community spirit, sportsmanship, and the importance of staying active as one ages.

Contact Details

silverlions.film@gmail.com

Tracy Willits

Director, Silver Lions: Football Dreams Never Retire

Senior Lecturer in Media Production

York St John University

Local Press Coverage

For more details about the documentary and the match, local media outlets, including the York Press, are already covering this story. The press has highlighted the significance of the project and its potential impact on the community. Those interested can read more about it by following this link: York Press Coverage.